Aleksandra Mackiewicz

Status: Offline Aleksandra M. London, Canada – 9:42 am local time 100% Job Success $400+ Total jobs Hours per week More than 30 hrs/week Open to contract to hire New Languages English: Native or Bilingual Polish: Native or Bilingual French: Conversational German: Conversational Arabic: Basic Chinese: Basic Russian: Basic Spanish: Basic Digital Marketing Consultant / SEO Specialist $30.00/hr

Hello!

I'm an Ontario-based digital marketer specializing in SEO, SEM, and SMM. With expertise in running online ads across LinkedIn, Facebook, Instagram, Google, and YouTube, I help businesses maximize their online presence and drive growth. Learn more about me on LinkedIn: /aleksanda-mackiewicz or ALOdigitalmarketing.com

I offer digital marketing consulting, marketing automation, site development, analytics, website audits, and CRO services to help businesses thrive in the digital landscape.

Let's chat about how I can support your business goals!

I can help you with: -SEO (Search Engine Optimization) -SEM (Search Engine Marketing) -SMM (Social Media Marketing) -Running online ads on: LinkedIn Facebook Instagram Google YouTube

-Digital Marketing Consulting -Marketing Automation -Site Development and Analytics -Website Audits -CRO (Conversion Rate Optimization)

Summary A skilled digital marketing consultant specializing in SEO, SEM, and SMM. Expertly developed comprehensive SEO proposals that included audits and keyword strategies for B2B banking firms [1] and created optimized landing page content for featured products [2]. Proficient in digital marketing strategy, content optimization, and analytics, leveraging these core skills to enhance online visibili… Show more Skills used B2B Marketing Content Writing Google Ads Google Analytics Pay Per Click Advertising Search Engine Optimization SEO Audit SEO Keyword Research Facebook +3 Insights from completed jobs Clear Communicator 3 Collaborative 2 Committed to Quality 2 Accountable for Outcomes 1 Professional 1 Reliable 1 Completed jobs (4) In progress (1) Facebook advertising Rating is 5.0 out of 5. 5.0 Dec 4, 2025 - Jan 12, 2026

"Aleksandra was easy to work with and did an excellent job helping with a FB ad campaign"

Collaborative Committed to Quality Clear Communicator Accountable for Outcomes $100.00 Fixed price SEO Proposal (incl. Audit & Recommendations) Rating is 5.0 out of 5. 5.0 Jan 16, 2025 - Feb 16, 2025

"Aleksandra is extremely competent in the SEO space. Although we worked toward a very tight deadline, she was able to deliver a comprehensive SEO audit, including recommendations, in no time...." See more

Committed to Quality Clear Communicator Collaborative $150.00 Fixed price Google AdWords & Facebook Ads Account Review Rating is 5.0 out of 5. 5.0 Jul 20, 2024 - Jul 23, 2024

"Aleksandra is an outstanding digital specialist with exceptional Google Adwords expertise. She reviewed our Adwords campaigns and provided an in-depth, insightful report that was easy to understand and incredibly useful...." See more

Professional Clear Communicator Reliable $26.00 Fixed price Content writer/copywriter needed for website landing page Rating is 5.0 out of 5. 5.0 Mar 24, 2020 - Apr 17, 2020 $25.00 Fixed price Skills Digital Marketing Strategy Facebook Advertising SEO Strategy Google Ads Social Media Strategy SEO Audit SEO Keyword Research Marketing Analytics Web Design PPC Campaign Setup & Management LinkedIn Lead Generation YouTube Ads Web Development SEO Competitor Analysis On-Page SEO Report Adobe Digital Marketing Suite Google Workspace Logo Design Project catalog

Get started working with Aleksandra quickly with these predefined projects.

You will get an SEO audit and keyword research services, report and recommendations From $300 21 days delivery View project Employment history Digital Marketing Specialist (contract, as needed) | FRDM Software August 2022 - Present

Responsible for SEO, organic growth, developing social media (LinkedIn), UX, technical SEO, media buying strategies, as well as an in-depth advertising strategy via Google and YouTube are integral. Conducted thorough competitor research, keyword research, and constantly stay on the growth projection by keeping up to date with search engine algorithms, AI developments, competitors, and the online PPC keyword bidding market.

Digital Marketing Specialist (contract, as needed) | Graf-Martin Agency September 2021 - Present

Created ad strategies, and implemented campaigns for a variety of clients, including Universal Pictures, Lionsgate Media (A-list movies), Bethany House Publishing (book releases), Imago (artistic events in downtown Toronto), as well as municipalities and and charitable organizations. I conducted SEO audits, trained clients' in-house staff on various aspects of digital marketing, and completed multiple SEO and web development projects.

National Marketing Manager | Venture for Canada November 2019 - September 2021 Bilingual Position (French & English) + Use of other languages during site overhaul

Main Tasks: Digital overhaul, SEO implementation, Analytical Monitoring & Reports, Digital Strategy Creation & Execution, Blog posting, Online Community Building, Social Media Strategy & Execution, Online Lead Generation, Fundraising Strategies & Execution, Event Designs, Logistics & Set-up, Photography, Editing, Social Media Strategy, Graphics (Digital and Print)

(4) Education Fanshawe College Digital Marketing, including Google Certifications | McMaster University French & German, Foreign Languages | Lakehead University Bachelor of Commerce (BCom), Business Commerce | 2020-2023

Aleksandra (Ola) Mackiewicz She/Her · 3rd Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization London, Ontario, Canada · Contact info LinkGraph Lakehead University 1,901 followers · 500+ connections Follow Message About

Experienced Digital Marketing Professional with a demonstrated history of working in the information technology and services industry. Powerful passion for writing and artistic creativity. Skilled in Business Development/Growth, Microsoft Suite, Adobe Suite, Languages (organic and inorganic), Communication, and Event Management. Strong leader with a passion for innovative progression and seamless problem-solving.

Featured Post My Journey in International Digital Marketing :

Over the years, I’ve had the privilege of collaborating with clients from diverse corners of the globe, helping them navigate and thrive in North American and English-speaking markets. My work has spanned across various languages and cultures, including:

Austrian 🇦🇹 Belarusian 🇧🇾 English 🇬🇧 🇺🇸 🇦🇺 🇳🇿 🇨🇦 French 🇫🇷 German 🇩🇪 Polish 🇵🇱 Russian 🇷🇺 Spanish 🇪🇸 Ukrainian 🇺🇦 and more!

With expertise in SEO, PPC, and international online marketing, I focus on understanding and integrating language nuances and cultural contexts to craft effective strategies. This approach not only bridges the gap between different markets but also ensures that my clients' messages resonate authentically with their target audiences.

Looking forward to new challenges and opportunities to help more businesses make their mark globally!

Note: There are "companies" A.K.A. scammers popping up online that are mimicking my brand, I promise I try to shut them down as soon as possible. At this point, if you're not talking to me, you're not talking to the real ALO Digital Marketing liaison. DM me here! :)

#InternationalMarketing #SEO #PPC #DigitalMarketing #CulturalUnderstanding #GlobalExpansion #AloDigitalMarketing ALO Digital Marketing

4 reactions 4 Reshared by Aleksandra Mackiewicz

Working with FRDM has opened my eyes more than ever before to the facts surrounding modern enslavement of humans and animals alike. Sourcing things ethically has always been a soft-spot for me while operating in the marketing environment. Being responsible for sourcing a variety of swag, for example, I found myself restricted due to my personal moral pressures to find legitimate suppliers. It was time-consuming to research, and some businesses overlook this.

Now with governments around the world implementing laws against forced labor, the economic world is circling around to address this growing awareness and concern.

Consumers are more aware (check out Slavery Footprint https://lnkd.in/gJqMD7hu). In countries that have implemented these anti-slavery protocols, you're looking at a real change.

If you are sourcing anything, anywhere in your supply chain, that utilizes forced labor, you could be looking at some very serious fines, as well as criminal investigations.

#supplychainmanagement #ethicalsourcing #antislavery #supplychainriskmanagement #uyghur #forcedlabor

2 reactions 2 Activity 1,901 followers Follow Posts Comments Images Aleksandra Mackiewicz reposted this Search Atlas 4mo

Every kingdom has a winner and right now it's probably your competitor sitting at the top of every Google result and AI answer while you watch from the gates.

But that stops today! Change who rules the rankings with agentic performance marketing inside Search Atlas.

Get your FREE 7-day trial now → searchatlas.com … more 68 2 2 ​ Aleksandra Mackiewicz • 3rd+ Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization 6mo

I’ve been doing SEO + PPC for 10+ years now. Startups with no budget, startups with too much budget, old companies trying to duct-tape growth back together.

What is obvious to me: Authority online is changing. We’ve all been optimizing for Domain Authority forever --> backlinks, technical cleanup, trust signals. That worked when search engines were just ranking pages.

But AI search isn’t really ranking pages. It’s selecting and reusing information.

ChatGPT, Perplexity, and Google Gemini aren’t giving people 10 links to dig through. They’re building answers from a small set of sources. There’s a new layer forming on top of traditional SEO.

I’m calling it: AI Domain Authority (AI-DA).

AI-DA = how likely your content is to be picked up, trusted, and reused by AI when it generates answers.

Not ranked. Used.

And if it keeps getting used, it reinforces itself.

What actually drives that: • Writing things clearly enough to be pulled into an answer • Being strongly associated with a topic (not just random content) • Showing up consistently across the web • Getting cited or paraphrased, not just linked • Existing in places AI systems already pull from

Why it matters: AI doesn’t just “find” content, it starts to prefer certain sources. If your site keeps getting used: --> it’s more likely to get used again --> your visibility compounds (even without clicks) --> you start influencing the answer itself It’s basically a feedback loop. Recall.

You can already see it happening with Investopedia for finance definitions and Healthline for health topics. They’re not just ranking well. They’re the ones getting pulled into answers over and over.

What this changes for SEO: Ranking still matters, but it’s not the whole game anymore. If AI answers the question, you can still “win” without the click. Citations start to matter more than traffic in some cases. Content needs to be structured and clear, or it just gets skipped. And your brand has to actually mean something topically, not just exist.

If your content only lives on your site, you’re limiting how often it even gets seen by these systems.

This isn’t some future thing. It’s already happening. Traditional DA still matters, it’s just not the full picture anymore. AI-DA is the layer forming on top of it. … more

12 3 ​ ​ Aleksandra Mackiewicz • 3rd+ Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization 8mo

One of the biggest mistakes I see with “AI SEO” right now: People treat it like a ranking problem instead of a decision problem.

AI systems don’t rank pages the way classic search does.

They select, weight, and combine sources based on confidence signals. That changes what optimization actually looks like.

In practice, this has shifted how I evaluate content performance: • Not “Did it rank?” but “Did it get selected?” • Not “How much traffic?” but “How often is it recalled or paraphrased?” • Not “What keyword?” but “Which entity relationships does it reinforce?”

Some of the strongest signals I’ve seen aren’t on-page at all: --> Consistent brand mentions across trusted third-party sources --> Repeated co-occurrence with specific entities and concepts --> Clear, opinionated explanations that reduce ambiguity for synthesis

This is why AI visibility can increase while organic traffic stays flat…and why brands that look “invisible” in GA, can still dominate answers.

Search is becoming less about winning a click, and more about winning the model’s confidence.

Curious how others are adapting their measurement frameworks as search shifts from rankings to selection.

#SEO #AIinSearch #DigitalStrategy … more 15 7 ​ ​ Aleksandra Mackiewicz • 3rd+ Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization 8mo

AI is reshaping search beyond rankings, into retrieval, synthesis, and citation layers.

Classic SEO optimized crawlability, indexing, and SERPs. Today, the challenge is also about how AI systems discover, interpret, and reuse content.

Key shifts I’ve been testing in production: • Entity mapping & disambiguation over isolated keywords • Structured content patterns LLMs can reliably chunk, summarize, and reference • Brand co-citation analysis across forums, blogs, and knowledge graphs • Query intent mapping to predict when AI Overviews or traditional SERPs surface content • Tracking AI visibility metrics like answer prevalence, paraphrase share, and entity recall

This moves success measurement from clicks alone to multi-surface brand presence: --> Are we cited or paraphrased in AI-generated answers? --> Which content consistently surfaces across AI and human searches? --> How does AI visibility correlate with downstream engagement and conversions?

SEO, content, and paid media are converging here. Visibility is now probabilistic, brand-driven, and increasingly non-linear.

I’m actively experimenting with systems that monitor AI presence alongside traditional SEO KPIs, and I’d be interested in seeing how others are approaching this next layer of search optimization.

#SEO #AIinSearch #DigitalStrategy … more 5 ​ ​ ​ Aleksandra Mackiewicz • 3rd+ Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization 1yr

After more than a decade in digital marketing, and obtaining one of the world’s first accredited degrees in the field, I’ve seen SEO evolve dramatically.

But nothing has disrupted the landscape quite like AI.

It’s not killing SEO. It’s transforming it, and doing so rapidly.

Search engines now understand intent more deeply. AI Overviews are replacing traditional blue links. Content velocity is rising, but so is the bar for trust and originality.

The brands I work with aren’t just optimizing for Google anymore. They're adapting to AI systems, forum visibility, and algorithmic shifts across Reddit, YouTube, and niche platforms.

In this new era, winning means: - Building topical authority - Publishing clearly structured, human-first content - Showing up everywhere your audience searches, not just Google

SEO isn’t dead. It’s diversifying. And the strategies that worked even 18 months ago? They’re no longer enough.

If your visibility strategy hasn’t adapted yet, let’s talk.

I help companies navigate this shift with smart, data-led execution, across AI search, content, and PPC.

#SEO #DigitalMarketing #MarketingStrategy #AIinMarketing #FutureOfSearch … more 5 2 ​ ​ Aleksandra Mackiewicz reposted this Justin Dillon • 3rd+ Founder @ FRDM AI / Author / Keynote Speaker/ I help companies build responsible supply chains Visit my website 1yr

🙌 3,222 victims of human trafficking have just been rescued. This is the largest coordinated rescue ever. 🙌

INTERPOL today is releasing preliminary results of its largest-ever operation against human trafficking and migrant smuggling, carried out across 116 countries and territories. This is a remarkable win. https://lnkd.in/euanXNaG … more

122 3 6 ​ Aleksandra Mackiewicz • 3rd+ Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization 2yr My Journey in International Digital Marketing :

Over the years, I’ve had the privilege of collaborating with clients from diverse corners of the globe, helping them navigate and thrive in North American and English-speaking markets. My work has spanned across various languages and cultures, including:

Austrian 🇦🇹 Belarusian 🇧🇾 English 🇬🇧 🇺🇸 🇦🇺 🇳🇿 🇨🇦 French 🇫🇷 German 🇩🇪 Polish 🇵🇱 Russian 🇷🇺 Spanish 🇪🇸 Ukrainian 🇺🇦 and more!

With expertise in SEO, PPC, and international online marketing, I focus on understanding and integrating language nuances and cultural contexts to craft effective strategies. This approach not only bridges the gap between different markets but also ensures that my clients' messages resonate authentically with their target audiences.

Looking forward to new challenges and opportunities to help more businesses make their mark globally!

Note: There are "companies" A.K.A. scammers popping up online that are mimicking my brand, I promise I try to shut them down as soon as possible. At this point, if you're not talking to me, you're not talking to the real ALO Digital Marketing liaison. DM me here! :)

#InternationalMarketing #SEO #PPC #DigitalMarketing #CulturalUnderstanding #GlobalExpansion #AloDigitalMarketing ALO Digital Marketing … more

4 ​ ​ ​ Aleksandra Mackiewicz • 3rd+ Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization 2yr

In our interconnected world, English is the global bridge for communication. Yet, subtle differences in local English variants are often overlooked, leading to marketing missteps. As a polyglot digital marketer, I understand the critical role these nuances play in crafting successful international campaigns.

My latest article dives deep into why understanding local English variations is essential for effective advertising. From Coors’ translation mishap in Spain to Pepsi’s slogan blunder in China, these real-world examples underscore the importance of precise translation and cultural sensitivity.

Discover how ALO Digital Marketing leverages these insights to optimize PPC campaigns and SEO strategies for businesses across the US, Canada, and beyond. 🌎📈

🔗 Check out the full article to learn how to create impactful, culturally aware campaigns that drive global success! https://lnkd.in/g8gArdjP

#InternationalMarketing #PPC #SEO #Localization #CulturalAwareness #MarketingStrategy #DigitalMarketing #BusinessGrowth #ALODigitalMarketing … more

Why Local English Variations Matter in Global Advertising Strategies | ALO Digital Marketing Why Local English Variations Matter in Global Advertising Strategies | ALO Digital Marketing

alodigitalmarketing.com 1 ​ ​ ​ Aleksandra Mackiewicz • 3rd+ Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization 2yr

Now that Halloween has passed, it's time to switch gears. E-commerce stores can benefit greatly from the holiday season -- we all know that it's prime time to shop for gifts on Black Friday and Cyber Monday, and it's coming up fast! Check out our 15 steps to boosting your e-commerce game this holiday season and give your business a boost!

#ecommerce #digitalmarketing #digitaladvertising #ecommerceseo #ecommercesuccess #ALOdigitalmarketing #onlinebusiness #holidayshopping #blackfriday #cybermonday #businesstips … more

ALO Digital Marketing 2yr

With 30% of all retail sales occurring between Black Friday and Christmas, it's crucial to prepare for the shopping frenzy. Small changes can make a big difference in your revenue, but competition is fierce. So, let's dive into the 15-step checklist to get your e-commerce site ready for Black Friday and holiday shopping success:

1. Start Planning Early 2. Create Comparison Guides and Other Content 3. Organize Your Featured Sales 4. Test and Optimize for Site Speed 5. Update Your Website's Visuals and Copy 6. Leverage Social Media Platforms 7. Review and Improve Product Pages 8. Create Gift Idea Guides 9. Segment Your Emails for Personalized Offers 10. Improve Your Return Policy 11. Have a Backup Plan 12. Follow up on Abandoned Carts 13. Prepare Your Customer Service 14. Use Retargeting to Boost Brand Awareness 15. Optimize Your Checkout Processes

See the full article: https://lnkd.in/gN5Ts5W8

By following these steps and embracing the holiday spirit, you'll be well-prepared to maximize your sales during Black Friday, Cyber Monday, and beyond. Remember, it's about offering value to your audience with great outreach, engaging content, personalized offers, and a smooth sales funnel. Don't wait - start preparing now for a successful holiday shopping season! Reach out to the ALO Digital Marketing team for a free initial consultation. 💼💬 #Ecommerce #BlackFriday #HolidayShopping #MarketingStrategy #RetailSuccess #OnlineBusiness #cybermonday2023 #cybermonday

… more

Optimize Your E-commerce Success: A 15-Step Black Friday Checklist Optimize Your E-commerce Success: A 15-Step Black Friday Checklist

alodigitalmarketing.com 1 ​ ​ ​ Aleksandra Mackiewicz • 3rd+ Digital Marketing & AI Engineer | SEO, PPC & LLM Optimization 2yr

AI technology is revolutionizing the digital marketing universe. Staying on top of the latest digital trends is crucial in this industry as the race to master the use of AI tools is already underway. As a digital marketer, I have personally embraced AI in many ways. However, it's important to note that the 'just copy-and-paste' mentality is not the way to go. Check out my article to learn more on how AI-generated content is drastically changing the future of digital marketing. … more

ALO Digital Marketing 2yr

🚀🤖 Join the AI Revolution with ALO Digital Marketing!

In the fast-paced world of digital marketing, staying ahead is crucial. At ALO Digital Marketing, we're at the forefront of the AI revolution, and we're excited to share how we're reshaping the industry through the power of artificial intelligence.

📈 The AI Revolution in Marketing AI is transforming the digital marketing landscape, and ALO Digital Marketing is leading the way. According to a recent survey by HubSpot, 45% of marketers now use generative AI for content creation. AI makes content creation more efficient and data-driven, but it doesn't stop there.

📊 Data Analysis and Reporting with AI Data analysis is vital in today's marketing landscape. AI enhances the capabilities of marketing professionals, allowing them to process and analyze vast datasets quickly and make data-driven decisions.

🤝 The Power of Skilled Marketers AI is a fantastic tool, but it's most effective when guided by experienced digital marketers. Our team understands your business context, interprets AI outputs, develops marketing strategies, adds the human touch to content, and navigates the ever-changing digital marketing landscape.

🔗 ALO Digital Marketing's Forward-Thinking Approach We're not just keeping up with change; we're setting new industry standards. AI empowers us, and our commitment to leveraging AI tools ensures outstanding results for our clients.

🌐 The Future of Marketing The AI revolution is well underway, and we're leading the way. The future of digital marketing is AI-powered, and we're prepared to meet its demands.

👩‍💻 Join the Revolution The AI revolution is here, and we invite you to join us in reshaping the future of digital marketing. Contact us today for a free 20-minute consultation.

Read the full article: https://lnkd.in/gNdNdZwN

#ALODigitalMarketing #DigitalMarketing #AIRevolution #MarketingProfessionals #ReshapeTheFuture #AIMarketing #AImarketingtools #aitoolsforseo #aitools2023 #chatgpt … more

How AI is Revolutionizing the Digital Marketing Industry | ALO Digital Marketing How AI is Revolutionizing the Digital Marketing Industry | ALO Digital Marketing

alodigitalmarketing.com 1 ​ ​ ​ Show all