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Crystal Carter
Brand identity, editorial design and campaigns
London, Ontario
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About
Services
Listed services
- Brand identity
- Editorial and publication design
- Marketing strategy and campaigns
Roles
- Graphic designer
Skills
Work samples
All in Campaign
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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Illustrations
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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I love my cat
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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Globe and Mail Creative for Western University
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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Maclean's Magazine Print Ad for Western University
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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French's x Beyond Meat Campaign Creative
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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In-Store Promotional Creative for French's
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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Social Graphics for Frank's RedHot & French's Mustard
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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Flame & Flavour Branding for Club House La Grille
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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High Horse Branding
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
View projectExperience and credentials
Main profile
Skip to main content Press enter to submit search Jobs Membership RGD Certification Member Login ABOUT WORKING IN DESIGN HIRING DESIGNERS CONNECTING & LEARNING ARTICLES Home Members Profile Open for freelance Crystal Carter RGD She/Her Art Direction Brand Strategy Creative Direction Contact Website All in Campaign Crystal Carter RGD Crystal Carter is an independent creative director, designer and educator with two decades of experience building brands, launching campaigns and knowing exactly when to break the grid. Equal parts strategist and spellcaster, she creates work that connects with people and delivers on business goals. Her portfolio includes work for Frank’s RedHot, Old Bay, Cholula, McCormick, Western University, Scotch-Brite and Post-it. Beyond client work, Crystal shares her experience through teaching, speaking and writing, helping other designers develop their skills and find their own point of view. She is a type-obsessed design nerd, em-dash enthusiast and incorrigible film fan. LONDON, ON Member since December 14, 2023 Creative Director @ Minor Magic Studio Skills ART DIRECTION BRAND STRATEGY CREATIVE DIRECTION DESIGN MANAGEMENT MARKETING SYSTEM DESIGN Work Contributions ALL IN CAMPAIGN ILLUSTRATIONS I LOVE MY CAT THE BEST ADVICE I'VE EVER RECEIVED IS... “Just get to work. Just start the file. Place the required images and logos in the file. Get the text going. Pick a typeface. That usually gets a spark. Relax and move things around. You have knowledge and skills. It will come together. Just get to work.” GLOBE AND MAIL CREATIVE FOR WESTERN UNIVERSITY MACLEAN'S MAGAZINE PRINT AD FOR WESTERN UNIVERSITY FRENCH'S X BEYOND MEAT CAMPAIGN CREATIVE MY FAVOURITE RGD MEMORY IS.. “Attending my first DesignThinkers way back in the day and coming away from the event just so energized to be part of this profession and craft.” IN-STORE PROMOTIONAL CREATIVE FOR FRENCH'S SOCIAL GRAPHICS FOR FRANK'S REDHOT & FRENCH'S MUSTARD FLAME & FLAVOUR BRANDING FOR CLUB HOUSE LA GRILLE I'M AN RGD MEMBER BECAUSE... “I believe all designers benefit from the work RGD does to advocate for our industry and connect us all through events like DesignThinkers. It feels more critical than ever to have a governing body that sets a standard for knowledge and professionalism.” HIGH HORSE BRANDING SUBSCRIBE Stay in the know with RGD Word weekly news and events. Subscribe Please check your spam for the activation email after subscribing. CONNECT Contact Us Advertise With Us Partner With Us Privacy Policy AI Policies & Resources Speaker Guidelines DesignThinkers Website AccessAbility Website PARTNERS Belairdirect Context Creative Creative Arts Financial Domtar Flash Mangrove Web Moveable WeirFoulds LLP Organizations Media EDUCATION PARTNERS Algonquin College Cambrian College Canadore College Capilano University Centennial College Conestoga College Durham College Fanshawe College George Brown College Georgian College Humber Polytechnic John Abbott College LaSalle College Vancouver Niagara College OCAD University Sault College St. Lawrence College University of the Fraser Valley Vancouver Island University York University → For details SPONSORS AFIX Poster Display Applied Arts British Columbia Institute of Technology HUB PangramPangram Context Creative is proud to be a design sponsor and collaborator for the RGD website. © 2026 the Association of Registered Graphic Designers.
Studio and portfolio
Skip to Content Home Minor Magic is the independent creative studio of Crystal Carter RGD, based in Ontario, Canada. Two decades of brand building, creative launching, and knowing exactly when to break the grid. Equal parts strategist and spellcaster, Crystal creates brands, campaigns, and experiences that connect with people while delivering on business goals. She is a type-obsessed design nerd, em-dash enthusiast, and incorrigible film fan. Get in Touch → Creative Direction Brand & Identity Campaign Development BIG PICTURE THINKING. PIXEL LEVEL CRAFT. Editorial & Publication Design Production Design Digital Design Art Direction Featured Case Study. Learn More → Western University, All in Campaign Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. Select Work. I've worked with some pretty cool brands, including Frank’s RedHot, Old Bay, Cholula, Club House, McCormick, Stubb’s, Western University, Scotch-Brite, and Post-it. Beyond Client Work. Helping to shape the future of design through teaching, speaking, and writing. Part-time Professor of Graphic Design, Fanshawe College Mentor, Association of Registered Graphic Designers (RGD) Student Portfolio Reviewer, Association of Registered Graphic Designers (RGD) Speaker, Webinar: In-House Strategies for Success, Association of Registered Graphic Designers (RGD) Judge for 2026 Student Awards: Advertising Design Category, Association of Registered Graphic Designers (RGD) Judge for 2024 Student Awards: Editorial Design Category, Association of Registered Graphic Designers (RGD) Roundtable Moderator, Design Thinkers Conference 2025, Association of Registered Graphic Designers (RGD) Roundtable Moderator, In-House Design Conference 2025, Association of Registered Graphic Designers (RGD) Writer, Top 5 Innovative Beauty Packaging Designs from Bygone Eras (RGD) Writer, Top 5 Retro Horror Movie Posters (RGD) Writer, Building Creative Hygiene Through Simple Habits to Avoid Burnout (RGD) Writer, Designer Collector: Tarot Decks (RGD) Guest Expert, Science Behind: Western Purple (Western Gazette) Let’s Work Together. Have a project, campaign, or brand challenge in mind? I'd love to hear about it. What's your name? First Name (required) Last Name (required) Email (required) What can I help you create? (required) Select an option Identity Design Print / Publication Design Digital / Web Design Copywriting I have no idea, please help Message (required) Summon the Design Witch → The RGD and Registered Graphic Designer designations are signals of quality and competence to the profession, public and government. Successful candidates have met a rigorous set of standards that includes documented levels of relevant, professional education and experience as well as competence in the areas of business, design principles, research and ethics demonstrated through the successful completion of RGD’s certification process. Minor Magic Studio © 2026. All rights reserved.
From their website
Saved October 8, 2026. Details reflect the source at that time.
Crystal Carter RGD She/Her Art Direction Brand Strategy Creative Direction Contact Website All in Campaign Crystal Carter RGD
Crystal Carter is an independent creative director, designer and educator with two decades of experience building brands, launching campaigns and knowing exactly when to break the grid. Equal parts strategist and spellcaster, she creates work that connects with people and delivers on business goals. Her portfolio includes work for Frank’s RedHot, Old Bay, Cholula, McCormick, Western University, Scotch-Brite and Post-it.
Beyond client work, Crystal shares her experience through teaching, speaking and writing, helping other designers develop their skills and find their own point of view. She is a type-obsessed design nerd, em-dash enthusiast and incorrigible film fan.
London, ON Member since December 14, 2023 Creative Director @ Minor Magic Studio
Skills
Art Direction Brand Strategy Creative Direction Design Management Marketing System Design Work Contributions
The best advice I've ever received is...
“Just get to work. Just start the file. Place the required images and logos in the file. Get the text going. Pick a typeface. That usually gets a spark. Relax and move things around. You have knowledge and skills. It will come together. Just get to work.”
My favourite RGD memory is..
“Attending my first DesignThinkers way back in the day and coming away from the event just so energized to be part of this profession and craft.”
I'm an RGD Member because...
“I believe all designers benefit from the work RGD does to advocate for our industry and connect us all through events like DesignThinkers. It feels more critical than ever to have a governing body that sets a standard for knowledge and professionalism.”
Article Sept 26, 2026 Member Perspectives: The case for bad taste Video Apr 13, 2026 In-House Clients: Setting boundaries, building relationships and the art of pushing back Article Nov 08, 2025 Designer Collector: Tarot decks Video Oct 20, 2025 Real World Skills for Creatives: Going In-House Article Aug 20, 2025 Building creative hygiene through simple habits to avoid burnout Article Feb 17, 2025 Top 5 retro horror movie posters Article Jan 23, 2025 Top 5 Innovative beauty packaging designs from bygone eras Page May 01, 2024 2024 Student Awards Judges
From their website
Saved October 8, 2026. Details reflect the source at that time.
Minor Magic is the independent creative studio of Crystal Carter RGD, based in Ontario, Canada.
Two decades of brand building, creative launching, and knowing exactly when to break the grid.
Equal parts strategist and spellcaster, Crystal creates brands, campaigns, and experiences that connect with people while delivering on business goals.
She is a type-obsessed design nerd, em-dash enthusiast, and incorrigible film fan.
Get in Touch → Creative Direction Brand & Identity Campaign Development
BIG PICTURE THINKING. PIXEL LEVEL CRAFT.
Editorial & Publication Design Production Design Digital Design Art Direction
Featured Case Study.
Learn More → Western University, All in Campaign
Select Work.
Select Work.
I've worked with some pretty cool brands, including Frank’s RedHot, Old Bay, Cholula, Club House, McCormick, Stubb’s, Western University, Scotch-Brite, and Post-it.
Beyond Client Work.
Helping to shape the future of design through teaching, speaking, and writing.
Part-time Professor of Graphic Design, Fanshawe College Mentor, Association of Registered Graphic Designers (RGD) Student Portfolio Reviewer, Association of Registered Graphic Designers (RGD)
Speaker, Webinar: In-House Strategies for Success, Association of Registered Graphic Designers (RGD)
Judge for 2026 Student Awards: Advertising Design Category, Association of Registered Graphic Designers (RGD)
Judge for 2024 Student Awards: Editorial Design Category, Association of Registered Graphic Designers (RGD)
Roundtable Moderator, Design Thinkers Conference 2025, Association of Registered Graphic Designers (RGD)
Roundtable Moderator, In-House Design Conference 2025, Association of Registered Graphic Designers (RGD)
Writer, Top 5 Innovative Beauty Packaging Designs from Bygone Eras (RGD) Writer, Top 5 Retro Horror Movie Posters (RGD) Writer, Building Creative Hygiene Through Simple Habits to Avoid Burnout (RGD) Writer, Designer Collector: Tarot Decks (RGD) Guest Expert, Science Behind: Western Purple (Western Gazette)
Let’s Work Together.
Have a project, campaign, or brand challenge in mind? I'd love to hear about it.
Saved images 28
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