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Daniel Esqueda
Editorial design, brand identity and publications
London, Ontario
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About
Services
Listed services
- Brand identity
- Editorial and publication design
- Annual reports and information design
Roles
- Graphic designer
Skills
Work samples

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Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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Integrated Management System Identity
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
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Hamak Hotels Monogram
Portfolio sample from the professional’s published work. A work sample does not establish its date, payment or current availability.
View projectExperience and credentials
Main profile
Skip to main content Press enter to submit search Jobs Membership RGD Certification Member Login ABOUT WORKING IN DESIGN HIRING DESIGNERS CONNECTING & LEARNING ARTICLES Home Members Profile Open for freelance Daniel Esqueda RGD Branding Editorial Information Design Contact Website Got Print? Daniel Esqueda RGD My design foundations have been built around editorial design, where I have learned how to work with content and transform it into visual and engaging storytelling. From the basics of typography to experimental lettering. From the simple modular and structured grid to the surprising shapes and forms one can create on print products, from designing a simple page story to creating an original design or redesigning a publication. With over 20 years of experience as a creative director and graphic designer, I help clients connect with their audience through engaging visual storytelling and communication. I am the founder and owner of Daniel Esqueda Design, a collaborative graphic design studio specializing in corporate branding, publications (including magazines, annual reports, and newspapers), and information design projects for public and corporate clients across diverse industries. I have led the design, redesign, and project management of various print and digital publications, including newspapers, magazines, iPad projects, and books. I have also developed visual communication strategies and materials for marketing and branding purposes. My work has earned accolades from prestigious organizations such as SND, SPD, and a! Diseño awards (in Mexico). I am also a Registered Graphic Designer (RGD) and hold a master's degree in Marketing and Digital Communication. I’m passionate about problem-solving through the power of visual communication, and I continually seek new learning and growth opportunities. LONDON, ON Member since September 28, 2023 Creative Director @ Daniel Esqueda Design Skills BRANDING EDITORIAL INFORMATION DESIGN BOOK DESIGN CORPORATE COMMUNICATIONS CREATIVE DIRECTION PRINT TYPOGRAPHY Work Contributions GOT PRINT? INTEGRATED MANAGEMENT SYSTEM IDENTITY HAMAK HOTELS MONOGRAM I'M AN RGD MEMBER BECAUSE... “I‘m eager to connect and be part of a network of creative professionals whose purpose is to advocate for the value of design while educating and inspiring the past, present, and future generations of designers and where one can share one's experience while learning from others.” I KNOW A LOT ABOUT... “Publication (magazines, newspapers, custom publications), information design, and visual identity.” SUBSCRIBE Stay in the know with RGD Word weekly news and events. Subscribe Please check your spam for the activation email after subscribing. CONNECT Contact Us Advertise With Us Partner With Us Privacy Policy AI Policies & Resources Speaker Guidelines DesignThinkers Website AccessAbility Website PARTNERS Belairdirect Context Creative Creative Arts Financial Domtar Flash Mangrove Web Moveable WeirFoulds LLP Organizations Media EDUCATION PARTNERS Algonquin College Cambrian College Canadore College Capilano University Centennial College Conestoga College Durham College Fanshawe College George Brown College Georgian College Humber Polytechnic John Abbott College LaSalle College Vancouver Niagara College OCAD University Sault College St. Lawrence College University of the Fraser Valley Vancouver Island University York University → For details SPONSORS AFIX Poster Display Applied Arts British Columbia Institute of Technology HUB PangramPangram Context Creative is proud to be a design sponsor and collaborator for the RGD website. © 2026 the Association of Registered Graphic Designers.
about-and-background
What we do Work Clients About Contact ABOUT Daniel Esqueda is a skilled creative designer who excels in brand and information design, visual communication, project management, typography, and a photography enthusiast. An international award-winning designer who looks into brand and communication projects to connect with their audiences through entertaining and meaningful experiences. EXPERIENCE Daniel Esqueda Design / 2003 – Present Creative Director Concept design, redesign, and production of magazines, newspapers, corporate magazines, custom publishing, books, annual reports, brochures, infographics, identity, and digital design. Creating collaborative projects with talented illustrators, photographers, editors, writers, designers, etc. Transforming client needs into visual information strategies to attract their audiences. El Universal Newspaper / 2003 Art Director Oversaw the daily and weekly design and special editions. 2002 redesign project manager (the redesign was made by Danilo Black). Managed and led 20 designers and four infographic art departments, including art direction and design of two monthly magazines. Televisa Media Group / 2001-2002 General Creative Director Creative direction, production, and management of a 35-magazine design and art department team. New projects planning with the editorial and corporate directors. Five major magazine new design projects were completed, including Gabriel Garcia Marquez Cambio Magazine (a weekly news magazine) and Soccermania (a weekly soccer magazine): art direction, photoshoots, and illustration assignments with the design and art department. Time Inc. / Time Magazine Associate Art Director Art direction and design for Time Magazine‘s U.S. weekly edition and special projects. Illustration assignments and photoshoot concepts. Reforma Newspaper / 1993-1999 Graphic Editor / Coordinator Newspaper design editor and coordinator of a six-designer team. Responsible for daily sections and special project design. Concept design and project manager for Metro Newspaper (for the same newsgroup). Coordinate photoshoots and illustrations with the art department. Master / Digital Marketing & Communication CEUPE / Centro Europeo de Postgrado (European Postgraduate Center) / 2018-2019. B.A. in Graphic Design Universidad Anahuac del Sur / Mexico City. Stan Kalish / Visual Editing Picture Editing. Marquette University. Diploma, 1996. Art Direction Poynter Institute of Media Studies / Diploma, 1996. St. Petersburg, Florida. Copyright Daniel Esqueda Design 2026 / [email protected] We use cookies to enhance your experience while using our website and analyze our web traffic. Got it!
Studio and portfolio
What we do Work Clients About Contact Through the power of visual communication and creativity, we help build business value. A collaborative design studio where strategy is at the heart of the creative process. We are passionate about creating brands and visual communication products that connect with their audiences in meaningful ways. Brand Identity / Visual communication / Books / Publication design (newspaper + magazines) / Custom publications / Infographics / Art direction / Digital communication / Environmental graphic design / Signage + Wayfinding Got a project? Let us help you. Phone: (519) 476 6581 Canada (+52) 777 267 9458 Mexico [email protected] Our awesome clients We have worked with local and global companies. We form alliances with our clients, helping them with their visual communication, identity projects, and publications through meaningful design. Work / Projects ALLAPPBOOKSBRANDINGILLUSTRATIONLETTERINGPUBLISHINGVISUAL COMMUNICATION OCGM Branding · Lettering · Visual Communication LMF Branding · Illustration · Lettering · Visual Communication THIERRY BLOUET, THE ARTIST’S CUISINE Books · Publishing PERLA HOTEL: REVIVING AN ICON AT LA PAZ BOARDWALK Branding · Visual Communication LAZOS: A COMMUNITY MAGAZINE Branding · Publishing · Visual Communication COMMUNITY SOCIAL MEDIA VISUAL CONTENT Branding · Visual Communication THE WEDDING BOOK Branding · Publishing NACOZARI BOOK FAIR VISUAL IDENTITY Branding · Visual Communication MONDELEZ SNACKING MEXICO IDENTITY Branding · Illustration · Publishing · Visual Communication INTEGRATED MANAGEMENT SYSTEM IDENTITY Branding · Visual Communication HAMAK HOTELS MONOGRAM Branding GOLF&SPA MAGAZINE 2.0 Publishing THE LAGUNA WATER FUND IDENTITY Branding · Visual Communication BRAND ARCHITECTURE / MOSAICOS VENECIANOS DE MEXICO Branding · Publishing GOLF&SPA MAGAZINE Illustration · Publishing DON VASCO ROUTE: 500 YEARS OF UTOPIA Books · Illustration · Publishing HOJA DE RUTA MAGAZINE Publishing · Visual Communication OREJAS VETERINARY HOSPITAL IDENTITY Branding · Visual Communication EKOL: A NEW GENERATION OF GLASS COVERINGS Branding · Visual Communication GOLF&SPA DIGITAL PUBLICATION Branding · Illustration · Publishing MONDAPHOTO MAGAZINE App · Publishing · Visual Communication MONDELĒZ 95 ANNIVERSARY IN MEXICO Branding · Visual Communication PPG-COMEX 60TH ANNIVERSARY BOOK Books · Illustration · Publishing · Visual Communication EL ROLLO 60TH ANNIVERSARY PROJECT Branding · Illustration · Visual Communication KOLORINES PROJECTS BROCHURE Branding · Publishing · Visual Communication 50 YEARS OF TRADITIONAL MEXICAN CUISINE Books · Branding · Publishing THE AVOCADO BOOK Books · Lettering · Publishing ANNIVERSARY LETTERING Illustration · Lettering · Publishing MDC MAGAZINE REDESIGN Lettering · Publishing · Visual Communication 2014 BRAZIL FIFA WORLD CUP PUBLICATION Illustration · Publishing · Visual Communication GOLF&SPA MAGAZINE / FASHION Publishing TELCEL PRODUCT INFOGRAPHICS Illustration · Publishing · Visual Communication PEPSICO ANNUAL REPORT Books · Publishing · Visual Communication CONEXIÓN TELCEL CUSTOM PUBLICATION Branding · Publishing KOLORINES / IDENTITY REDESIGN Branding · Publishing DIARIO DE TABASCO REDESIGN Publishing · Visual Communication KOLORINES PRODUCT BROCHURE Branding · Publishing · Visual Communication INFOGRAPHICS Illustration · Publishing DIARIO DE MÉXICO / NEWSPAPER REDESIGN Branding · Publishing · Visual Communication NOMADA MAGAZINE Publishing · Visual Communication VISUAL COMMUNICATION Illustration · Publishing · Visual Communication GALAXY NOTE DATA VISUALIZATION Branding · Publishing · Visual Communication PPG-COMEX CUSTOM PUBLICATION Branding · Publishing · Visual Communication DIARIO DE MEXICO / SPECIAL EDITION Publishing · Visual Communication UNIVERSIDAD NADRO / VISUAL IDENTITY Branding TIGER WOODS LETTERING Lettering · Publishing LONDON TFC 2008 ACADEMY IG VISUAL CONCEPT Branding ELECTORAL COMMUNICATION CAMPAIGN Branding · Illustration · Publishing · Visual Communication TELCEL (ATM SELF-SERVICE) IDENTITY Branding · Illustration IGUALDAD MAGAZINE 1.0 Illustration · Publishing GLOBAL SERVICES CENTER / IDENTITY Branding · Publishing MUNICIPAL GOVERNMENT OF CUERNAVACA IDENTITY Branding · Illustration EXPERIMENT NOTEBOOKS Illustration · Publishing MVM STUDIOS BROCHURE Branding · Publishing Copyright Daniel Esqueda Design 2026 / [email protected] We use cookies to enhance your experience while using our website and analyze our web traffic. Got it!
From their website
Saved October 8, 2026. Details reflect the source at that time.
Daniel Esqueda RGD Branding Editorial Information Design Contact Website
Got Print?
Daniel Esqueda RGD
My design foundations have been built around editorial design, where I have learned how to work with content and transform it into visual and engaging storytelling. From the basics of typography to experimental lettering. From the simple modular and structured grid to the surprising shapes and forms one can create on print products, from designing a simple page story to creating an original design or redesigning a publication. With over 20 years of experience as a creative director and graphic designer, I help clients connect with their audience through engaging visual storytelling and communication. I am the founder and owner of Daniel Esqueda Design, a collaborative graphic design studio specializing in corporate branding, publications (including magazines, annual reports, and newspapers), and information design projects for public and corporate clients across diverse industries. I have led the design, redesign, and project management of various print and digital publications, including newspapers, magazines, iPad projects, and books. I have also developed visual communication strategies and materials for marketing and branding purposes. My work has earned accolades from prestigious organizations such as SND, SPD, and a! Diseño awards (in Mexico). I am also a Registered Graphic Designer (RGD) and hold a master's degree in Marketing and Digital Communication. I’m passionate about problem-solving through the power of visual communication, and I continually seek new learning and growth opportunities.
London, ON Member since September 28, 2023 Creative Director @ Daniel Esqueda Design
Skills
Branding Editorial Information Design Book Design Corporate Communications Creative Direction Print Typography Work Contributions
I'm an RGD Member because...
“I‘m eager to connect and be part of a network of creative professionals whose purpose is to advocate for the value of design while educating and inspiring the past, present, and future generations of designers and where one can share one's experience while learning from others.”
I know a lot about...
“Publication (magazines, newspapers, custom publications), information design, and visual identity.”
Article Aug 14, 2026 Made for the Next Generation: Youth design showcased Page Oct 02, 2025 Integrated Management System Identity Page Jun 10, 2025 2025 Student Awards Judges Article Dec 21, 2024 The RGD's 10 most attended webinars of 2024 Page Sept 30, 2024 Thank you to our Spring 2026 Virtual Career Week Reviewers Freshly Certified , Creating Effective Case Studies
From their website
Saved October 8, 2026. Details reflect the source at that time.
What we do Work Clients
About
Contact
ABOUT
Daniel Esqueda is a skilled creative designer who excels in brand and information design, visual communication, project management, typography, and a photography enthusiast. An international award-winning designer who looks into brand and communication projects to connect with their audiences through entertaining and meaningful experiences.
EXPERIENCE
Daniel Esqueda Design / 2003 – Present Creative Director
Concept design, redesign, and production of magazines, newspapers, corporate magazines, custom publishing, books, annual reports, brochures, infographics, identity, and digital design. Creating collaborative projects with talented illustrators, photographers, editors, writers, designers, etc. Transforming client needs into visual information strategies to attract their audiences.
El Universal Newspaper / 2003 Art Director
Oversaw the daily and weekly design and special editions. 2002 redesign project manager (the redesign was made by Danilo Black). Managed and led 20 designers and four infographic art departments, including art direction and design of two monthly magazines.
Televisa Media Group / 2001-2002 General Creative Director
Creative direction, production, and management of a 35-magazine design and art department team. New projects planning with the editorial and corporate directors. Five major magazine new design projects were completed, including Gabriel Garcia Marquez Cambio Magazine (a weekly news magazine) and Soccermania (a weekly soccer magazine): art direction, photoshoots, and illustration assignments with the design and art department.
Time Inc. / Time Magazine Associate Art Director
Art direction and design for Time Magazine‘s U.S. weekly edition and special projects. Illustration assignments and photoshoot concepts.
Reforma Newspaper / 1993-1999 Graphic Editor / Coordinator
Newspaper design editor and coordinator of a six-designer team. Responsible for daily sections and special project design. Concept design and project manager for Metro Newspaper (for the same newsgroup). Coordinate photoshoots and illustrations with the art department.
Master / Digital Marketing & Communication
CEUPE / Centro Europeo de Postgrado (European Postgraduate Center) / 2018-2019.
B.A. in Graphic Design
Universidad Anahuac del Sur / Mexico City.
Stan Kalish / Visual Editing
Picture Editing. Marquette University. Diploma, 1996.
Art Direction
Poynter Institute of Media Studies / Diploma, 1996. St. Petersburg, Florida.
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From their website
Saved October 8, 2026. Details reflect the source at that time.
What we do Work Clients
About
Contact
Through the power of visual communication and creativity, we help build business value.
A collaborative design studio where strategy is at the heart of the creative process. We are passionate about creating brands and visual communication products that connect with their audiences in meaningful ways.
Brand Identity / Visual communication / Books / Publication design (newspaper + magazines) / Custom publications / Infographics / Art direction / Digital communication / Environmental graphic design / Signage + Wayfinding
Got a project? Let us help you.
Phone: (519) 476 6581 Canada (+52) 777 267 9458 Mexico [email protected] Our awesome clients
We have worked with local and global companies. We form alliances with our clients, helping them with their visual communication, identity projects, and publications through meaningful design.
Work / Projects All App Books Branding Illustration Lettering Publishing Visual Communication OCGM Branding · Lettering · Visual Communication LMF Branding · Illustration · Lettering · Visual Communication Thierry Blouet, The Artist’s Cuisine Books · Publishing Perla Hotel: Reviving an Icon at La Paz Boardwalk Branding · Visual Communication Lazos: A Community Magazine Branding · Publishing · Visual Communication Community Social Media Visual Content Branding · Visual Communication The Wedding Book Branding · Publishing Nacozari Book Fair Visual Identity Branding · Visual Communication Mondelez Snacking Mexico Identity Branding · Illustration · Publishing · Visual Communication Integrated Management System Identity Branding · Visual Communication Hamak Hotels Monogram Branding Golf&Spa Magazine 2.0 Publishing The Laguna Water Fund Identity Branding · Visual Communication Brand Architecture / Mosaicos Venecianos de Mexico Branding · Publishing Golf&Spa Magazine Illustration · Publishing Don Vasco Route: 500 Years of Utopia Books · Illustration · Publishing Hoja de Ruta Magazine Publishing · Visual Communication Orejas Veterinary Hospital Identity Branding · Visual Communication Ekol: A new generation of glass coverings Branding · Visual Communication Golf&Spa Digital Publication Branding · Illustration · Publishing MondaPhoto Magazine App · Publishing · Visual Communication Mondelēz 95 Anniversary in Mexico Branding · Visual Communication PPG-Comex 60th Anniversary Book Books · Illustration · Publishing · Visual Communication El Rollo 60th Anniversary Project Branding · Illustration · Visual Communication Kolorines Projects Brochure Branding · Publishing · Visual Communication 50 Years of Traditional Mexican Cuisine Books · Branding · Publishing The Avocado Book Books · Lettering · Publishing Anniversary Lettering Illustration · Lettering · Publishing MDC Magazine Redesign Lettering · Publishing · Visual Communication 2014 Brazil FIFA World Cup publication Illustration · Publishing · Visual Communication Golf&Spa Magazine / Fashion Publishing Telcel Product Infographics Illustration · Publishing · Visual Communication PepsiCo Annual Report Books · Publishing · Visual Communication Conexión Telcel Custom Publication Branding · Publishing Kolorines / Identity redesign Branding · Publishing Diario de Tabasco Redesign Publishing · Visual Communication Kolorines product brochure Branding · Publishing · Visual Communication Infographics Illustration · Publishing Diario de México / Newspaper Redesign Branding · Publishing · Visual Communication Nomada Magazine Publishing · Visual Communication Visual Communication Illustration · Publishing · Visual Communication Galaxy Note Data Visualization Branding · Publishing · Visual Communication PPG-Comex Custom Publication Branding · Publishing · Visual Communication Diario de Mexico / Special Edition Publishing · Visual Communication Universidad Nadro / Visual Identity Branding Tiger Woods Lettering Lettering · Publishing London TFC 2008 Academy IG Visual Concept Branding Electoral Communication Campaign Branding · Illustration · Publishing · Visual Communication Telcel (ATM Self-Service) Identity Branding · Illustration Igualdad Magazine 1.0 Illustration · Publishing Global Services Center / Identity Branding · Publishing Municipal Government of Cuernavaca Identity Branding · Illustration Experiment Notebooks Illustration · Publishing MVM Studios Brochure Branding · Publishing Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
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