Nicole Laidler

Grow your success, one word at a time.

I can help you tell your story, build your brand, and grow your success.

If you need search-engine optimized website copy, story-based marketing copy, a click-worthy blog, a noteworthy magazine article, or a compelling white paper or case study, you’ve come to the right place.

I’m a professional copywriter, word strategist and freelance journalist, and I’ve been helping people tell their stories since 2004.

Let me take writing off your to-do list.

My name is Nicole Laidler, and your words are my business.

I'm a trained journalist and an award-winning copywriter. For 15+ years, I’ve been writing content that helps people clarify their message, connect with their target audience, and grow their bottom line.

You may not love words, but you still need them. Because copy counts, especially in our digital age.

Do you struggle with words?

Does a blank page make you freeze?

Is it hard to explain what you do?

Are your marketing messages all over the place?

Do you get a headache thinking about your next social media post?

Is it time to reboot your website?

Are you an expert in your field who feels lost in the crowd?

Don’t waste another minute searching for the right words for your business. That’s my job, and I love it!

It’s easy to get your project started!

Schedule a call.

Get in touch to schedule your complimentary 30-minute virtual coffee meeting.

Share your goals.

We’ll discuss your copywriting needs and come up with a plan to help you achieve your goals.

Engage your audience.

If we’re a good fit, we’ll work together to grow your success with a clear message and words that work.

Let's spill some ink!

My Clients I’ve spilled ink for the following clients (and more!) Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button Button

"Wow - you have some serious ink skills! You hit all the key points with pizzazz and I love the tag line."

Jay Panaseiko, Studio 73

"Nicole, the magazine is fabulous and received rave reviews at our public campaign launch last night. Thank you for all your help."

Susan McKenzie, Senior Director, Development, Kidney Foundation of Canada

"Story was great! The feedback has been excellent... As one board member said, you nailed the message."

Michelle Quintyn, President and CEO, Goodwill Industries, Ontario Great Lakes

"Thank you for writing the terrific article on Western Continuing Studies for our feature in Perspectives."

Write your caption here Carolyn Young, Director, Western University Continuing Studies "You took something that could have been really dry and made it interesting and enlightening." Write your caption here Judy Lieber, Editor, Lifestyle magazine

"Editor Nicole Laidler has been a rock through thick and thin, and her eye for a great story has been unerring."

Richard Young, Publisher, The Beat Magazine

"Your article is - to fall back on that over-used adjective - amazing! You have captured the character of the people involved, the intent of the program, and have given credit to those who most deserve it."

Daina Janitis, Board member, El Sistema Aeolian "Nicole, your work and efforts were incredible and it was just so wonderful to have you around." Romy Poletti, Director of Development & Integration, LOLA (London Ontario Live Arts)

“It was a pleasure to work with you. You’re a fantastic asset and your services have already been worth their weight in gold. CTV News is on their way to our office to do an interview regarding the press release!”

Write your caption here Alicia Lawrance, Advanced Composites Training Hot off the Press Welcome to the Age of AI By Nicole Laidler • July 16, 2025

Whether excited by the possibilities, or fearful of what the digital future holds, AI is a game-changer. Hear how AI will disrupt, transform, and drive innovation.

Website Copywriting - Shannon Biss Fundraising Consultant By Nicole Laidler • December 5, 2024

In 2022 Shannon Biss decided to fulfill her dream of starting her own business as an independent fundraising professional.

How action learning supports long term leadership development outcomes By Nicole Laidler • November 18, 2024

Action-learning prioritizes communication, creativity, collaboration, and continuous improvement. The goal is to put what you’ve learned into practice, and then to examine and learn from the results.

A few words about me.

I’m a former classical musician and world-traveller. A free spirit who put down roots but never lost her taste for adventure. An accidental hockey mom who now loves the game.

As an award-winning freelance writer and the owner of Spilled Ink Writing & Wordsmithing, I’m blessed to have stumbled upon a second career I love.

I believe words can do more than simply communicate an idea. They have the power to set a scene, evoke an emotion, and provoke a response. They have meaning, sound, and rhythm.

Words are the tools of my trade, and the raw material of my craft. I’m a professional wordsmith – a journalist, a copywriter, a business communicator. And I write until I get it right.

Are you ready to take your words seriously?

As a professional content creator and copywriter based in London, ON, I work with clients throughout Ontario, across Canada, and beyond.

I write for entrepreneurs, start-ups, nationally-recognized companies, educational institutions, and not-for-profits. I also write for busy marketing directors, overstretched agencies, and web designers who need a writer-to-the-rescue to help get things done.

People hire me because I'm a seasoned professional and a quick study. As a trained journalist and award-winning copywriter, I bring more than 15 years of experience to every project. I know how to find a compelling angle, conduct research, interview, fact-check, and write in a voice that speaks to your intended audience.

People become regular clients (and sometimes even friends) because I'm easy to work with. That's because I genuinely enjoy my job. Regardless of the writing assignment, I strive to make the process a pleasure for everyone involved.

I'm known for delivering high-quality work and being a mistress of time management. I pride myself on meeting deadlines and working within budget. If I run into an issue that may delay your project, you'll be the first to know.

As a solopreneur, I write every word. I do not subcontract any of my copywriting.

I love variety and consider storytelling my niche. But I’m not a jack-of-all-trades. If your project requires a photographer, graphic designer, or web designer, I would be delighted to introduce you to my network of professional colleagues.

Whether you're starting from a blank page, or have existing copy that could benefit from an extra set of eyes, I'd be happy to discuss your writing needs.

The Nuts & Bolts

Because it takes more than passion to become a successful freelance writer.

Masters of Arts in Journalism, University of Western Ontario (2004)

Bachelors of Arts in Music Administrative Studies, with distinction, University of Western Ontario (2003)

Inbound Certification, HubSpot Academy B2B Copywriting, Mediabistro StoryBrand Online Marketing Workshop Ed Gandia, Accelerator training program White Paper Plans, Ed Gandia & Gordon Graham Canadian Association of Journalists (CAJ) Canadian Freelance Guild (CFG) PWAC (Professional Writers' Association of Canada) Short Articles Writing Award, Honourable Mention IABC (International Association of Business Communicators) Best-of-the-Best IABC Award of Excellence J.L. “Bud” Wild Silver Medal in Journalism London CAC/ Rogers Cable TV Student Award

It’s easy to get your project started!

Schedule a call.

Get in touch to schedule your complimentary 30-minute virtual coffee meeting.

Share your goals.

We’ll discuss your copywriting needs and come up with a plan to help you achieve your goals.

Engage your audience.

If we’re a good fit, we’ll work together to grow your success with a clear message and words that work.

Let's spill some ink!