Job Type: Full-Time
Salary Range: $69,102 - $72,000
The Gateway to Your Future
The Social Media Specialist works with the digital, web, and graphics and marketing teams to develop strategies that promote Gateway properties/brands including casinos, gaming, hotels, and F&B outlets. Through effective social media management, on-line advertising, email and SMS direct marketing expand online audiences, increase the number of followers, and improve online engagement. Develops online campaigns, contests, and recommends digital marketing strategies and tactics. To establish Gateway Casinos properties and outlets as ‘Best-in-Class’ in social media and online practices.
We Provide
- Full benefits package for full-time employees
- Retirement savings plan
- Exciting, supportive and fun work environment
- Family and friends discounts on travel, tech, food, beverage, and fitness
- Development and training opportunities
Key Responsibilities
- Generates, schedules, edits, publishes and shares daily social media content.
- Visits all sites/outlets to create authentic and original content.
- Develops and manages promotions and programming to promote casino, hotel, gaming, food and beverage outlets.
- Aggressively promotes programming as dictated by both Casino/F&B Marketing departments.
- Collaborates with assigned teams to generate and promote programming as developed by the H.O. marketing departments.
- Develops and maintains an annual calendar of events including but not limited to: holidays, themed holidays, special events, monthly and repeat programing, and scheduled entertainment.
- Coordinates with the website team to ensure that all promotions, programming, artwork, content, and information is consistent across all platforms and channels.
- Aggressively and tactfully promotes enterprise wide kiosk promotions on all casino social pages/websites.
- Measures and tracks results of promotions, campaigns, advertising, ‘boosted’ posts, and online tactics.
- Provides insights and analytics reports along with recommendations to improve online performance.
- Performs routine online audits of all websites, social pages, and referral platforms to ensure all ‘about’ and ‘profile’ information is current, correct, and relevant.
- Guides site champions in best practices for social media management for all of our preferred channels.
- Manages Hootsuite and SMS platform.
- Ensures that site/outlet key personnel across all properties are informed and educated on any/all promotions and programming that is posted or active online.
- Perform other duties as required.
What You Bring
- A degree or a minimum of 2 years in digital communications, digital marketing, SEO marketing.
- Experience with Facebook, Instagram, Twitter, Adobe creative cloud, Microsoft Office (Excel, Word, PowerPoint).
- Excellent organizational, communication, and presentation skills.
- Exceptional knowledge of internet, digital landscape, and popular social media platforms and email /SMS marketing.
- Ability to work with minimal supervision, take initiative and problem solve independently.
- Ability to work under pressure and deal with last minute changes and issues.
- Ability to work flexible hours as per operational requirements.
Why Work With Us?
Gateway celebrates and empowers our team members, who make it all possible. A career at Gateway means working with great people, being recognized for your unique contribution and career advancement opportunities across our 28 locations. Our employees thrive with ongoing training and leadership programs while working in a dynamic and fun environment. See for yourself what its like to be on a team that values your vision, skill and energy.
Get to Know Gateway
Gateway Casinos & Entertainment Limited (Gateway) is one of the largest and most diversified gaming and entertainment companies in Canada. Across its 27 gaming properties in British Columbia, Ontario and Edmonton, Alberta, Gateway currently employs approximately 8,648 people and boasts approximately 448 table games (including 49 poker tables), 13,887 slots, 85 restaurants and bars and 561 hotel rooms. Gateway is the service provider for the Central, Southwest and North gaming Bundles in Ontario, which includes 11 properties in their portfolio. A multi-pronged growth strategy has seen Gateway diversify and expand its product offering, including developing proprietary casino and restaurant brands, dramatically improving the gaming customer experience while attracting new customers. Some of Gateway's proprietary brands include Match Eatery & Public House, Atlas Steak + Fish and the new Halley's Club. In 2017, Gateway celebrated 25 years in the business of gaming and entertainment in Canada. Further information is available at www.gatewaycasinos.com.
Apply Now!
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Gateway is a proud equal opportunity employer and dedicates itself to Respect, Integrity, Team-Work and Exceptional Customer Service. We are committed to providing an inclusive and barrier free candidate experience and work environment. If you require accommodation at any point during the recruitment and selection process, please let us know.
This job posting is for an existing vacancy.
Gateway does not utilize any form of artificial intelligence (AI) in the screening, assessment, or selection of applicants.
